Zumper

As North America's third-largest real estate marketplace, Zumper aimed to not only connect renters with their dream homes but also position itself as an authoritative source in the real estate industry. To achieve this, Zumper tapped Misfit Toys as data journalists leveraging raw data translated into polished monthly rent reports, strategically utilizing them to secure major national consumer and business media coverage, as well as gaining visibility in trade and industry conferences and awards.

Using Zumper’s robust data collection and the Misfit Toys teams’ “what makes news” media savvy, Misfits compiled comprehensive monthly rent reports that  provided valuable insights into rental trends, average prices, and emerging market patterns.

Misfit Toys was able to engage Zumper's leadership team in thought leadership initiatives; Op-eds, guest articles, and interviews with Zumper executives were strategically placed in major publications to further establish the company's expertise in the industry. Additionally Misfits supported Zumper’s participation in relevant trade conferences and submitted entries for industry awards. 

Zumper's monthly rent reports became a sought-after resource for journalists covering real estate. Major national media outlets consistently featured Zumper's insights, from Bloomberg, CNBC, New York Times, Wall Street Journal, Newsweek, Business Insider and more leading publications and appearances on business news segments.

Misfit + Zumper's strategic use of data-driven monthly rent reports proved to be a game-changer in its public relations and earned media coverage efforts. By consistently delivering timely, relevant, and valuable insights, Zumper not only secured major national media coverage but also positioned itself as an industry thought leader, garnering recognition through awards and trade conferences. This approach not only increased brand visibility but also solidified Zumper's status as a trusted source in the dynamic landscape of North America's real estate market.