Island Waterpark @ Showboat Resort

WithIn the competitive landscape of entertainment destinations, Misfit Toys aimed to make a splash with the grand opening of Island Waterpark in Atlantic City, New Jersey at the Showboat Resort. Opening its doors on July 4, 2023, Island Waterpark promised an unparalleled entertainment experience, blending thrilling water attractions with the charm of Atlantic City's iconic Boardwalk to rebrand the former other sin city as a reputable family fun destination.

Misfit Toys generated significant public interest, influencer and media coverage for the grand opening of Island Waterpark, establishing it as a must-visit attraction in the region. We strategically partnered with local influencers, bloggers, and media outlets. Invitations to exclusive pre-opening events were extended to build anticipation and generate organic buzz. Island Waterpark's unique features, such as the largest wave pool in the region and state-of-the-art water slides, were highlighted in press releases and promotional materials - its unique selling proposition became the centerpiece of our media outreach.

Island Waterpark fetched extensive media coverage from local, regional, and national outlets The Today Show, Travel + Leisure, Time Out New York, Philadelphia Business Journal, Star Ledger, Harper Bazaar, Forbes, Bloomberg and more. Features in newspapers, TV segments, and online articles coupled with pre-opening community events fostered goodwill, leading to positive reviews and recommendations within the local community. 

Through a strategic blend of media relations, community engagement, and a memorable opening month, Showboat Resort successfully positioned Island Waterpark as a premier attraction in Atlantic City. The sustained momentum from the grand opening set the stage for long-term success and established Island Waterpark as a key player in the region's entertainment landscape.