The Ritz-Carlton, South Beach & The Ritz-Carlton, Bal Harbour
Within the first six months of working with The Ritz-Carlton, South Beach and The Ritz-Carlton, Bal Harbour, Misfit Toys Communications secured 45 placements resulting in more than 4 billion impressions.
Highlights include Travel + Leisure, Forbes, W Magazine, Conde Nast Traveler, Yahoo!, Smart Meetings, Page Six, OK! Magazine, The Miami Herald, Miami New Times, South Florida Business & Wealth, CBS4, Miami Modern Luxury, Ocean Drive, WLRN, among others.
During this time, Misfit Toys identified and secured strategic partnerships with AYS and Taste of Tennis tied to the Miami Open, hosted a ping pong match in partnership with tennis pro Stefanos Tsitsipas at the South Beach property and generated social media exposure through on-site activations such as the Tsitsipas ping pong match as well as through influencer partnerships (including a collaboration with influencer Jasmine Tosh).