Rituals Skincare

Misfit Toys was tapped by a 20-year-old Dutch brand, headquartered in Amsterdam, to generate higher awareness within the United States, where they had a limited retail presence for only four years. The team focused on the brand's iconic holiday Advent calendar, organizing a high-profile media event that engaged 28 editors through both virtual and in-person meetings. This event, along with targeted media relations outreach post-event, resulted in 72 placements across marquee outlets totaling more than 7 billion Unique Visitors per Month (UVM). Notable outlets included Allure, CNN Underscored, Elle, Harper’s Bazaar, Marie Claire, Martha Stewart Living, New York Magazine’s The Strategist, Popsugar, Refinery29, Today.com, Travel + Leisure, and Vogue.

To further bolster the brand's visibility, Misfit Toys identified and supported key influencers and brand ambassadors establishing partnerships to create authentic and compelling content. These efforts were complemented by extensive ongoing product announcements, immersive events to showcase new product lines, and gifting holidays push to capture and sustain the attention of beauty, commerce, and lifestyle media. 

The combined efforts of media events, influencer partnerships, product announcements, and immersive events significantly boosted the brand's profile in the United States. By maintaining a consistent presence in top-tier media outlets and leveraging the influence of key personalities, Misfit Toys successfully elevated the brand's awareness and solidified its position in the U.S. market.