The Jefferson, DC
Since taking on The Jefferson, DC as a client for PR, media relations, and social media management, Misfit Toys Communications has effectively elevated the hotel's presence through strategic partnerships and media placements. Misfit Toys orchestrated key partnerships, such as with Embark, Tiny Jewel Box, and Lizzie Post, enhancing content engagement and media coverage. For instance, the collaboration with Tiny Jewel Box for the hotel’s 100th anniversary bracelet resulted in over 150 media placements, including a feature story in Forbes. The partnership with Lizzie Post for the release of Emily Post's Etiquette, The Centennial Edition, and the festive transformation of The Greenhouse restaurant with Estelle Colored Glass, added to the hotel’s prestige. These efforts, coupled with numerous awards in 2023 and 2024 from Forbes Travel Guide, MICHELIN Guide, Travel & Leisure, U.S. News & World Report, and TripAdvisor, have collectively enhanced The Jefferson, DC’s brand visibility and reputation in the luxury hospitality market.
In addition to PR and media relations, Misfit Toys has effectively managed The Jefferson, DC's social media presence, resulting in significant growth in reach and engagement. Quarterly and initiative-based content shoots were conducted to align with the property’s current focuses, including a new video series and templates to showcase the hotel's numerous awards and press accolades. This has resulted in a 59% increase in Instagram followers and an 8.5% increase in Facebook followers, with engagement metrics on both platforms rising significantly. Posts featuring partners like Embark and Tiny Jewel Box ranked among the top-performing posts, demonstrating successful alignment with the Jefferson’s luxury brand image. Furthermore, the partnership with Embark Boat tours provided guests with unique experiences like Cherry Blossom and fireworks viewing boat tours, which received widespread press attention. These social media efforts have deepened audience interaction and solidified The Jefferson, DC’s standing as a premier luxury destination.
