Echelon Fitness

Echelon Fitness, the young, fast growing, more-affordable connected fitness brand, with Misfit Toys’ media and social program execution, has gone from “the other Peloton” to a household name in it’s own right. After being thrust into the spotlight, through unfounded patent lawsuits, the investors behind Echelon tapped Misfit Toys, having worked together on past brands, to bring some positive consumer spin to the fast growing company.  Having never had consumer, earned media coverage or a social media and influencer strategy the Misfit Toys PR and Social Team sprung into action leveraging alleged patent battle to introduce the Echelon difference; an equally tech savvy, brilliantly designed connected cycling, fitness mirror, rower, and other fitness equipment brand with incredible trainers, a robust streaming class schedule and vibrant community--- all for less than the competitor.

From priming and positioning CEO, Lou Lentine as a leader in more accessible and affordable connected fitness on CNBC, MSNBC, FOX Business, CNN to generating billions of impressions with feature stories and reviews in Wall Street Journal, PC Mag, Apartment Therapy, Wirecutter to competitive set stories that put them at the top of the “bargain bike” game and video features with the likes of Popsugar, Bloomberg Businessweek, CNET, Buzzfeed, as well as winning awards and honorable mentions for fitness technology with Engadget to Women’s Health, Misfit Toys has rapidly moved the dial for Echelon