HT Materials Science
HT Materials Science (HTMS), a pioneering green-tech company based in Ireland with offices in New York and manufacturing in Italy, has developed the world’s first truly effective heat transfer fluid aimed at significantly reducing GHG emissions from cooling systems in commercial buildings. Misfit Toys Communications was engaged to elevate HTMS’s profile and highlight the launch of their revolutionary product, "Maxwell," a nanofluid additive that can be injected into HVAC systems to boost energy efficiency by up to 15%. Our PR strategy focused on amplifying the company’s achievements and technological innovations, particularly their key projects and partnerships with industry giants such as Aramco, Almatis, and Amazon.
To maximize exposure for HTMS, we employed a comprehensive approach that included earned media, paid media, and strategic participation in conferences and trade shows. This multifaceted effort led to HTMS's first significant coverage in major industry publications like Facilities Dive, RAC Magazine, ACHR The News, Construction Week, Green Prophet, Facilitate Magazine, and Green Retail World. Our team also spearheaded award submissions for HTMS's groundbreaking product, Maxwell, securing accolades such as the Green Product Award and nominations for Fast Company's Most Innovative, Global Good Awards, and Facilities Net Vision Awards. These recognitions have bolstered HTMS's credibility and visibility within the green technology and engineering sectors.
In addition to media outreach and award submissions, Misfit Toys Communications enhanced HTMS's digital presence, particularly on LinkedIn. By establishing a robust LinkedIn strategy, we positioned HTMS as a thought leader in sustainable engineering, showcasing their expertise and celebrating their successes, including media features, award wins, and conference participations. This strengthened online presence has not only amplified HTMS’s market influence but also facilitated stronger engagement with partners and stakeholders globally, underpinning their mission to revolutionize HVAC systems with sustainable solutions.
