Pink Friday Nails by Nicki Minaj

Misfit Toys Communications was brought onboard to support the launch of Pink Friday Nails by Nicki Minaj, a new, salon-quality press-on nail brand from the "Queen of Rap" herself. Our objective was to secure top-tier media coverage for the launch and establish Pink Friday Nails as a formidable player in the beauty industry. We organized a lavish media launch event at The Edition hotel in New York City, ensuring attendance from influential reporters from key media outlets like WWD, Business of Fashion, ELLE, POPSUGAR, and Allure. 

In the lead-up to the event, our aggressive media outreach campaign secured early mentions and features in high-profile outlets, creating anticipation and amplifying the launch's impact. Post-event, we facilitated media trials and reviews by sending personalized press kits with product samples to beauty editors and influencers, encouraging authentic and enthusiastic reviews. This strategic approach ensured comprehensive coverage across various media segments, from high-fashion magazines to mainstream entertainment news outlets.

Beyond traditional media relations, we positioned Pink Friday Nails for industry recognition by submitting the brand for beauty awards with top lifestyle, women’s, and beauty publications, including ELLE and Allure. Our tailored pitches highlighted the unique selling points of Pink Friday Nails, such as its salon-quality finish, ease of use, and the star power of Nicki Minaj, which garnered significant attention from both trade and consumer media.

The results of our campaign were impressive. Pink Friday Nails by Nicki Minaj received extensive media coverage in ELLE, WWD, Business of Fashion, Billboard, YAHOO!, CNN Beauty, and Access Hollywood, among others. This widespread visibility not only boosted the brand’s profile but also positioned it as a must-have beauty product for both consumers and industry insiders, successfully launching Pink Friday Nails into the beauty stratosphere and aligning perfectly with Nicki Minaj’s vision and the brand's high standards.