Curamia Tequila

Misfit Toys has been tapped by this soulful living brand – the number one gifting brand in Europe -- to raise awareness within the United States. The team works closely with the US marketing leads to promote its unique collections of bath, body and home products within different verticals, from body and fragrance to home, grooming and sport, while laddering up to the core brand philosophy. The team also supports the biggest retail moment for the brand – its annual beauty and home Advent calendar. Most recently, MFT led the PR and Influencer efforts for the calendar, including a press event, interactive visual display, 1:1 appointments and earned and paid influencer activations. That activity resulted in 72 unique placements with a total reach of 7.5 Billion impressions. Priority placements include: Allure, CNN Underscored, Elle, Harper’s Bazaar, Marie Claire, Martha Stewart Living, New York Magazine’s The Strategist, Popsugar, Refinery29, Today.com, Travel+Leisure and Vogue. The 34 Advent- focused IG post and stories had a 1.12% engagement rate with an earned media value of more than $25k, reaching 1.1M with 31k likes and 500+ comments. Other initiatives have included the initiation of the company’s first affiliate program, charitable initiatives and partnership development.