The Escape Game

The Nashville headquartered, immersive escape room entertainment brand came to Misfit Toys to launch their concept to the NYC market, their 13th location in the US and first major metropolitan address. With no previous earned media exposure Misfit Toys honed in on the brand’s rich set design, advanced technology and customer service pillars which set it apart from anything (jaded) New Yorkers had yet to experience. Leveraging the media titles that spoke most to their target ticket audience, 

Misfit Toys secured grand opening press across every local media outlet -- segments with FOX Good Day New York, NY1, WCBS, WNBC New York Live; feature coverage with New York Post, Daily News, Time Out New York, Robb Report. 

Additionally, hosted decision maker editors and producers from Fast Company to The Today Show putting the entertainment entity on their radar for explorative behind the scenes features and top travel and regional outlets from Travel + Leisure to Untapped NYC for seasonal“best of” and “to do” lists.