SBLA

Randi Shinder, serial beauty entrepreneur, tapped Misfit Toys to help take her brand, SBLA, “to the next level.” Initial focus was on securing holiday gift guide inclusion for all of SBLA’s products, promoting SBLA as the “Neck’s Best Thing” and building the foundation for a full re-branding and new product launches. In the first quarter of 2021, we announced Christie Brinkley as a new partner for SBLA and generated tremendous excitement for the brand, including a break feature in WWD, coverage in People Magazine, New Beauty, Extra! and more. Additional press highlights for the brand include Reader’s Digest proclaiming the XL Sculpting Wand as a must-have product “that will dramatically improve your life” and Zoe Report including it in their “30 New Beauty Products To Make You Feel Beautiful Inside & Out.” Influencer fans include @adaatude, Laura Pizzuti and Confessions of a Superager