Pet Loss Community

Misfit Toys Communications took on the vital task of elevating the Pet Loss Community, a virtual and in-person support group founded by Dr. Lisa Lippman, Dr. Katie Lawlor, and Dr. Monica Tarantino. Recognizing the significant influence of Dr. Lippman and Dr. Tarantino within the pet care sector, we strategically leveraged their clout to engage top pet brands, regional and national veterinary outposts, and pet crematorium companies—key touchpoints for pet parents navigating pet illness and loss.

Our comprehensive PR and marketing campaign focused on direct marketing and forging strategic alliances to amplify awareness, expand reach, and drive client acquisition for the Pet Loss Community. We facilitated meaningful connections and formed partnerships with prominent organizations such as Lap of Love, Banfield Animal Hospitals, American Animal Hospital Association, BetterVet Mobile Veterinary, Bond Animal Veterinary, Pet Resource Center US, PetVet365 Network, Preventative Vet, Gateway Services, and Live Like Roo. These collaborations not only heightened brand visibility but also provided invaluable resources and support to pet parents in need.

Through this robust campaign, Misfit Toys opened lines of communication and established alliances that enhanced the Pet Loss Community’s mission of providing a sanctuary for pet parents during times of anticipatory grief and loss. This strategic outreach not only advanced the community's brand awareness but also offered valuable exposure to the thousands of pet parents who benefit from these services.