Merach Fitness

In the first six months of working together, Misfit Toys catapulted this newcomer, at-home fitness brand into the big leagues of connected fitness names landing over 150 commerce and fitness media placements with top media and media that matter for clicks and customer acquisition. Misfits took an 'ebb and flow' approach leveraging the data the client provided as to what publications were delivering this ROI such as Shape, Self, Good Morning America, Clutchpoints, Cool Material, Women's Health, Forbes, TIME, Prevention and VerywellFit to name a few. Misfits also kept a keen eye on affiliate marketing to enhance where the client was spending and to amplify affiliate % for those commerce outlets or influential sales platforms that were delivering on purchases.

Concentrated efforts on trials- putting nearly 50 units in the hands  of media who had never heard to the Merach Fitness brand prior. Landed two fitness awards with Women's Health and Self  and introduced Merach executives to select CPC media opportunities through Linkby and PillarFour outlets SI.com, Active.com, Barbend and Garage Gym Reviews where we could best stretch their budget and deliver clicks per cost and high volume awareness. Merach Fitness is now a regularly asked for budget connected fitness brand poised for more explosion in 2024 and beyond.