Ando

The serial green entrepreneurs behind Ando looked to Misft Toys to be their consumer marketing and media relations think tank for the green FinTech startup. Ando is the first, totally transparent, digital banking service that funds only clean energy, regenerative agriculture, and sustainable infrastructure redirecting the trillions of dollars already present in the system away from fossil fuels and into green projects and initiatives.With a small in-house team, Misfit Toys is a true extension of Ando, assisting to shape their go-to-market strategy; developing media and consumer facing messaging, setting up key media engagement with innovation, finance and climate journalists from TechCrunch, Cheddar, Quartz, Banking Dive, Insider and more, establishing the look and feel for their social channels and up-leveling C-suite on how to best leverage partnerships and new social platforms such as Clubhouse to expand their awareness base. Knowing that banking and climate change are very niche, often complex areas to garner widespread consumer attention for, Misfit Toys created and executed a virtual climate change roundtable putting Ando shoulder to shoulder with other formidable powers in environmental impact including Bill McKibben, Benji Backer, Kristy Drutman, Kathryn Kellogg and more. Attended by hundreds of media, sustainability industry notables and green influencers, the virtual event enabled us to open conversation with journalists for further coverage, jumpstart conversations with brands and non-profits for partnerships and solidify new banking clients.